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今日，港股市场最靓的仔，并非股价（收盘价）创历史新高的比亚迪（01211.HK）（002594.SH），而是在线教育一哥新东方在线（01797.HK）。
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4 @7 h7 h m8 s2 E1 D截至2022年6月10日收盘，新东方在线股价为6.230港元/股，涨幅为39.37%。其中股价不仅创了年内新高，而且单日涨幅位居港股主板市场第一。
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今日新东方在线股价如此“炸裂”表现，或许与“新东方双语直播带货”有关。 / y& f7 I$ h5 z2 n- x6 R
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2022年6月10日，新东方双语直播带货相关的资讯冲上某度热搜和某博热搜TOP10。 # z5 f$ W( ?4 F6 D8 }
k1 X' w) A# m新东方的双语直播带货火了，东方甄选直播间同时在线人数已经达到3万+，而在之前，同时在线的也就两三千人。
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为何此前不温不火的新东方带货直播突然就被这么多的人同时关注到？据悉，主要就是在东方甄选直播间，主播们会用中英双语介绍商品，生动有趣又能学到知识。这其中又以自黑撞脸“兵马俑”，出口成章“终极浪漫就是宇宙星辰，我们就是宇宙星辰的孩子”的董宇辉，最为受到欢迎。 ; l7 E: H, X' l, l- q5 e! F0 [
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% P& O$ F7 z/ w0 N7 Y据悉，截至6月10日中午时分，这场直播最高成绩达到带货榜第5名，在线人数4万+，点赞509万点赞，带货产品销量均上千，部分产品销量上万。受此影响，新东方双语直播带货资讯开始冲上热搜，市场热度不断发酵，股价也开始扶摇直上。
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. | a; \# J0 u) j3 v" Q% Y实际上，早在董宇辉直播带货视频火之前。董事长俞敏洪就曾将直播经济视为商业的第三次革命。并于6月8日在公众号中表示，新东方的定义是成为以教育产品为核心的教育公司。自去年政策之后，产品需要销售渠道，他认为最有效的销售渠道除了找代理，就是直播带货，并将直播经济称之为商业的第三次革命。 : q. }% _% c2 O a
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据了解，过去一周，俞敏洪带领团队组建了新东方直播间队伍，专门来推广新东方优质的教育产品以及其他优质教育相关的产品，包括图书、智能软硬件学习设备、和学习相关的文教用品等。为了让直播间活跃起来，俞敏洪亲自带队直播。5月30日至6月1日连做三场直播，销售新东方产品额超百万。
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- P. s) ~4 ~8 ?* r0 N% _事实上，去年，新东方已经涉足直播业务，创建了“东方甄选”，希望开拓一条和教育不太相关的农产品之路，6月2号“东方甄选”直播间GMV达到了接近二百万。 ; U. c" s- Q, a) T* @1 G' x
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截止发稿时，东方甄选当前某音直播在线人数1万+，获得点赞数为742.8万，橱窗商品95件；而某音新东方直播间粉丝数为228.2万，获赞数量1823万，橱窗商品有109件。 ' {1 X$ X, O7 W5 U4 F1 ]7 t4 C
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( I6 l9 T1 T; A) z0 C7 W伴随着今晚的CPI数据再次出炉，币价也出现了较大的波动。其实期货操作方面直接可以利用整个市场的经济走向去判别接下来的大概走势。近期的帖子也一直在以空单为主导。很简单的对比就在于：牛市做多期间永远不存在长期被套风险；相反，现在的熊市也一样，大多时候实行压力位处高空轻仓介入，就算被套，相信短期内也能顺利走出来。 9 N' ?8 _+ `$ S. m! M2 p/ K- E2 x
& S4 j3 T3 e' _ C) Z在这里还是要强调跟着大趋势走，必然能规避被强平的风险。然后在这里，再次希望圈内朋友能成功挺过这个周期，迎接下波牛市的到来。
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7 J8 P* @! A) _来源：金色财经 |
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