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3 n( I! e4 X4 r+ i( _+ w; L近日国务院印发《「十四五」旅游业发展规划》指出，加快推动大数据、云计算、物联网、区块链及5G、北斗系统、虚拟现实、增强现实等新技术在旅游领域的应用普及，以科技创新提升旅游业发展水平。笔者认为，其中，NFT（Non-fungible Token，非同质化代币）数字藏品作为区块链的一个重要应用，在赋能地方文旅领域将起到重要作用。
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8 R$ `% ^/ Q3 ?# g1 n 文旅部门成熟IP借NFT活化 4 w2 ~ ^" i9 [" k: w* J' E/ A
6 T8 n2 @8 ]- v k s/ d+ V7 e NFT数字藏品有总量恒定、稀缺，不可篡改、可追溯，适合收藏、炫耀等一系列功能和特性，从而受到以「Z世代」为代表的年轻人的追捧和喜爱。而地方文旅部门持有大量成熟IP，适合用NFT数字藏品来活化，赋能文旅产业。
$ [' i& K0 O3 Y" G9 p& [7 I6 T0 m" C/ y6 J- Z
以武汉市为例，该市黄鹤楼、东湖、木兰景区等5A级景区广为人知，又衍生出许多与景点相关的历史人物和故事，而这些IP都是发布数字藏品的好题材；伯牙鼓琴、关羽卓刀、木兰从军、岳飞屯兵、辛亥首义等历史传奇都发生在武汉，武汉大禹治水传说（民间文学类）、武汉杖头木偶戏（传统戏剧类）、马应龙传统中药制剂方法（传统中医药类）、汉绣等非物质文化遗产也都适合发布数字藏品，乃至于武昌鱼、热干面等当地食物，也很适合制作成数字藏品，这些数字藏品都可以起到活化非遗、宣传城市、获得年轻一代认同和传播的多重作用。 % F, y7 X$ R7 c; z; ]+ [1 p
* X' n4 q/ {+ q# ^( I6 w$ W0 p 又以重庆市为例，白帝城、磁器口、湖广会馆、歌乐山、三峡、大足石刻等文物古迹，川江号子、灯戏、榨菜传统技艺等非遗项目，也是适合做数字藏品的。 $ T0 s! b; b E, n" L. a* i
) @9 W' f& ^9 k' W 位于河南的信阳博物馆在今年春节期间，用数字展馆等方式，让市民和观众在疫情下仍能品尝到精心布设的文化大餐。其中的亮点，是将信阳特有的国家一级保护动物朱 |
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