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[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
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最具潜力彩民- T a/ [+ z" O+ W% d
: H+ V: c4 P: }9 f9 o 休闲性群体/ d2 V- G# u, l8 N: H
0 b: i5 l% v! |- B E9 m
月收入5000元以上
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该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
4 m% X4 o6 i5 T# X( T) _
3 R' s6 c/ R+ f) I# o 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
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因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
2 V' q$ T$ t; ?, n- Q: l0 X6 o7 L% n& h- J: G" Y9 P1 n
最敢花钱彩民
% a' V1 h% ~ c! y% K, ]( N# j% z9 k# y8 G$ A* v# d/ W& _0 E
娱乐性群体% s0 d# N7 ?/ o2 M
# Q' g6 t/ w. h2 K, q1 O9 a- D 月收入3000元至5000元& C5 z6 Z" |+ \
2 ^1 E1 @* Q3 @+ P: A5 Z 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
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这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
, [) a* H7 f3 M# E2 i+ b6 n o3 s2 a" O3 f. `8 p. L* k
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
) T2 e4 C: Q1 ]3 e) `
% \2 m* _8 c! F4 R' W* S s0 F 最有目的性彩民
. e" {3 j. F0 U6 `% d5 ~9 @5 k# K6 N! V8 s7 \6 V' x4 z# D
改善性群体
8 V" [ \; h- s* r1 e7 h9 N7 X8 s) V& |" {: g+ j
月收入3000元以下
- ?* _# z# W% q: A* r5 P
/ Y7 v# S# \* b0 @ 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
0 S! V" f! U4 W9 n5 g4 ~1 v9 n. P
) F8 ^( R1 s1 _+ l; Q0 g8 { 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。9 Z3 `% s. D: n5 b, V" z1 O1 V
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该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
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