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[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
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[table]
. E& l* q3 g- j[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
. y4 I( L1 z- H8 t$ G0 i7 ~* C' }5 Y _: s9 m
最具潜力彩民- f1 `% L& C* c" K
7 S2 B! M, `5 M7 t' |1 ~" C. R
休闲性群体& Q. Y+ r0 j T9 r
$ n9 W9 ]$ g b 月收入5000元以上! y/ ?; f n2 s& P
" O1 X# ]0 B" B8 h 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。1 m7 \4 G: |: u! _; E. O
; G( O4 s! E7 {. E3 {' \, E 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。8 M9 O' ?7 m' _" F0 w
2 e. G7 ?6 Y: J, p' c$ j 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
% u: {; c% Q' V0 J4 Z8 A
: K, R6 S; Z0 N4 {& j! }& C. o1 J& w 最敢花钱彩民# v' v' ]5 s1 B. [ p
( Q6 m6 U* L, U2 C" d 娱乐性群体, v. l4 B+ q6 y
w2 |. a5 F$ y6 S7 T: ?+ } 月收入3000元至5000元
; \+ a0 ^7 t# Z+ q6 a( P: V5 v% J3 } P9 H/ @5 i! |- w7 E, u! B
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
* i. n- o2 C# f# Q1 W# j3 p) R; c; d+ v9 J
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
$ o' _5 ^# k3 w# M+ d5 V3 w5 u Q5 B& v5 j5 X& z! g
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。) } r; \1 X7 C& A# m
, _# h: a$ R* M, J. m6 n 最有目的性彩民1 F% v) [' k, R D* @
7 N s2 | Q& s. ^ 改善性群体1 d3 t- R1 z0 ^: F4 ^! l4 Y& q
1 v ]% _5 z, V, ] O# h, ]; O. M
月收入3000元以下
0 `% \" x; a1 ]1 ~6 V' J0 ?8 t% B# y4 n' H
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
/ S& l" F2 }9 ]0 b7 N8 D/ W8 {6 x) V. O8 K0 B/ D
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。" [1 j& k; w; `$ E5 n+ j, `9 U
+ |: `% N; \' Y. {3 G9 T/ V
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
% ^, B2 t$ Z% {% _9 r# G: Z, F( k[/table] |
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