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[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
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[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
- }# `0 u z2 _: ]" G, b% u7 s/ }7 N* ~
最具潜力彩民
8 o8 ~8 e( ~- m/ S
. j7 \- `% m$ r/ i) G7 N* j4 m, P 休闲性群体/ I7 h4 Y, S& J) D
5 f; D4 {# c1 C- {: h 月收入5000元以上7 ]# f" P9 k! s+ G* o
. g% v% u+ Y: Z7 K3 t 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
9 g; V* t$ ]# F+ d& ~4 w( n$ Y2 X6 h8 o1 N' q6 q# }0 s2 K1 ~
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。' b" ?, [: V5 J. k# v
) F" g# m4 r: g6 Q2 V
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。- H3 T& _ [3 Y0 v$ ^: P
- y- a' |9 m3 Y; r$ w
最敢花钱彩民
7 e# X" }& K' d9 N5 z6 C# o) s! a5 J/ D4 O$ R* {+ E) z; }
娱乐性群体
3 k1 ?9 y; }- g
& i! z! d- q. ^7 t8 Y 月收入3000元至5000元
( H0 Z: d$ c. ^5 R
% J* \/ D: l7 p0 Z7 e# z 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。. T# q% V% h- X, q3 |7 ^" ] O' P
4 R8 Q0 V- z4 c1 r" v3 [5 M5 \
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。- X6 n$ v2 r$ B2 C0 C( q
W# J% W4 k% N 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。' x' Q1 J( @4 a+ `0 _. d4 c7 F+ Z
" P' h8 F: [& d- U+ o+ l# J) a3 `
最有目的性彩民& k2 }8 d- D) n& q
8 S" K( R$ R1 u5 n$ d. Y
改善性群体
7 A: O: |3 H5 A) i& w0 a& N
" w' r2 F3 Z Q! p: `8 Z; V 月收入3000元以下
3 K* C+ x' `: i* u" E3 i! y% P; D) x8 R0 l( v# ~# a
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。3 ]0 z0 s, @/ A/ L% l: V
% }3 D2 l* S% p( U* P
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。* O; Z& z# \% t* H* H2 O I
7 p4 C0 y& [! Y8 z
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]( e5 \; O4 ?' x. B) B
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