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[table]9 B, a& d" u% \, j! ~
[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
`4 D/ N1 N* T6 o& |
/ w7 _7 |( F6 I' @1 u) I 最具潜力彩民) g( O4 N. ~3 o- l) L
; G M" r% y, ^$ I1 P- i; x3 \
休闲性群体) p& h" D# U7 u
0 {" `( F; _$ X 月收入5000元以上9 m7 R8 V% Z% P3 M& `5 X) |* }
: O% u7 ]; O/ r- d6 } f
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。% A! b( z: M1 U
; B: b7 a) t& k" N6 v' |% ]
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。' m3 V7 Y% D7 t7 N% o/ R/ [
# r d8 a3 ~8 e# _7 V4 e 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
9 Y8 Q+ p% c- {, H3 |! I5 J, ~' e4 Z/ L- N
最敢花钱彩民1 v( ~6 ~1 n7 B# P& z4 l9 N. c, \
" }' k! j- I* a- @ 娱乐性群体
+ Q( G$ o( ]+ X2 P
2 q' G6 k. ^! x7 F 月收入3000元至5000元
/ M. S: v% [% W i, K
1 _3 a" b0 E/ g5 V; y 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。 T& ?- b8 T; D- e
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这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
2 y9 P- P0 \# Y2 ~, N# V6 A2 k- a9 W
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。7 [1 h6 R6 p' _+ D4 V$ |
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最有目的性彩民
1 n% Y# Z* b# r, }0 f6 O3 d& g
! \2 u9 B, N1 e& p; n 改善性群体
6 x" J( ]- A, |+ @. ]* r+ `& ^# @+ \) Q
月收入3000元以下
! l% k- u: t0 w0 v3 i9 U# |8 E) U2 _( I! R
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。( V! ]3 a3 P1 c: `( p, \( g
9 r% p. s7 q: ?4 p/ R 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。6 r3 N5 Q6 y* u/ R+ s8 O
& D! u; j( N; o9 N Z0 i" S 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
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