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德勤：75%的美国零售商在24个月内关注加密货币支付
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7 L2 m. i% r: W( k改善客户体验、增加客户群以及希望他们的品牌被视为“前沿”是希望采用加密支付的最大原因。 / {6 U" l) ^& c; [# r, F
' ^ ]6 |) h5 s8 q: T; o0 ]$ t0 F6 R根据一项新调查，四分之三的美国零售商计划在未来两年内接受加密货币或稳定币支付。
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- t( v* x6 e$ n. { S8 L0 L5 x2 @& C& A调查还发现，在收入超过5亿美元的大型零售商中，有一半以上目前正在花费100万美元或更多的资金来建设所需的基础设施。 . K% r; N$ _. r
) B6 P" t g% A这一信息在 6 月 8 日德勤与贝宝(PayPal)合作发布的《商家准备迎接加密货币》报告中披露。 ' {2 R6 C+ N$ g
3 O! _7 ?, ~% E9 i( S" y大约 85% 的受访商家表示，他们预计加密货币支付将在五年内在各自的行业中无处不在。 - b, L8 g; {+ i
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这项调查在 2021 年 12 月 3 日至 12 月 16 日期间对美国零售组织的 2,000 名高级管理人员进行了调查，当时加密货币价格仍处于高位，但结果才刚刚公布。高管们平均分布在化妆品、数字产品、电子产品、时尚、食品和饮料、家居和花园、酒店和休闲、个人和家庭用品、服务和交通领域。
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中小型公司也开始参与其中，73%收入在1000万至1亿美元之间的零售商投资10万至100万美元来支持所需的基础设施。 ' k2 W6 k# h& _8 Z
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据德勤称，这一支出不会止步于此，预计到2022年还会增加。超过60%的零售商表示，他们预计在截至12月的未来12个月里，用于加密支付的预算将超过50万美元。 " s0 x- r- R: _0 p6 p
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消费者推动加密支付 - M# v; i- O6 X# c4 I
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消费者的兴趣正在推动商户的采用，64% 的商家表示他们的客户对使用加密货币进行支付表示了极大的兴趣。大约 83% 的零售商预计到 2022 年兴趣会增加或显着增加。
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5 `; j/ {2 ~- r0 }% h% n& k% G8 s近一半的人预计他们采用加密货币将改善客户体验，大约相同数量的人认为这将增加他们的客户群，而 40% 的人希望他们的品牌将被视为“前沿”。 ! u$ H2 h: ]! ~# E4 {
4 S3 ?' F3 P: J9 T+ g# K3 ~9 G: o零售商对数字货币持乐观态度
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: h6 j$ h) H& c$ w在已经接受加密货币的零售商中，93% 的零售商表示加密货币对其客户指标产生了积极影响。 6 Z, Y! ~( G; Q4 t* F$ x/ ~3 J2 L$ h
! \: H8 f, u1 s4 M2 R来源：金色财经 |
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