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B2 U& \* A, p1 [" \
2022年寄望是疫情对世界产生重要影响的最后一年。下半年，各个国家、各个行业或将陆续恢复正常，当然也包括区块链行业。笔者预计，美联储的货币政策在2022年一季度，尤其是2月初有可能明晰；美国的CPI预计可能会有所回落。这也许会对全球市场释放疫情缓解的信号。当然，过往的交易实践表明，区块链牛市和美联储加息之间没有因果关系。 6 n, m) g9 R8 M7 `3 B; u
从供需关系来看，随着认识比特币价值的高净值人群、机构和国家越来越多，对比特币价值存储的需求不断增加，预计继萨尔瓦多之后，2022年会有其他国家把比特币作为法币。 8 W* i6 p" P7 @. R {$ A; ]2 v6 Q
2021年「Web3.0」产品已经崭露头角。2022年，更多的开发者、用户开始接受该理念，基于「Web3.0」的存储计算、内容分发、社交平台投资等将在2022年风靡。例如，2021年GameFi（以游戏方式呈现去中心化金融）和公链影响了游戏产业，一些GameFi收入超越了传统游戏。传统3A游戏大厂已经在2021年下半年布局，会在2022年推出可玩性极强、高精美的play to fun的GameFi产品。 ; U3 R7 f. y. U2 {2 Y* }
在区块链世界里，比特币、以太坊等数字货币属于Beta收益（市场平均收益），追求获取市场的平均回报。其他公链、web3概念、DeFi、GameFi、NFT等属于Alpha收益，资产投资策略主要依靠管理人的主动管理能力。
7 w+ q) j, b1 P6 N 在现有的监管体制下，NFT成为了中国与世界在区块链领域为数不多的达成一定共识的赛道。海外8月份NFT交易量超过了2021年一季度和二季度的总和，即25亿美元。品牌也参与其中，耐克，阿迪达斯，百威迪斯尼等品牌，纷纷设立了NFT项目，2022年在NFT尚未大规模落地的领域，包括急需重振的音乐行业和体育行业，即将爆发NFT。而NFT在线社区也将产生新的面貌，比如2021年底NFT艺术家Pak推出的NFT项目「Merge」，共吸引有2.8983万位收藏家斥资9180.6519万美元购买，创下NFT销售新纪录。
& j/ g' p8 M. A7 ^8 h/ f8 c 在中国，类似的寓意深刻、创作者知名、原创性（正统性）强的数字艺术作品尚未出现，但笔者认为会走出另一条较为不同的道路。
5 s+ n. p( ^/ G, A2 [/ |9 E" e 譬如奥雅设计通过高起点介入沉浸式互动娱乐领域、投资NFT相关公司、推动深圳蛇口「大筒仓」项目等方式，致力于打造前沿数字艺术打卡圣地及元宇宙体验空间。奥雅设计提出「数字化景观」概念，借助计算机技术，综合运用多媒体技术、互联网技术、人工智能技术、虚拟现实技术和多传感应技术等数字技术，对景观信息进行采集、监测、分析、模拟、创造、在线，有别于传统用纸质、图片或实物来表现景观。 ( `" t! t1 N9 y, Q, y! b, O3 s* \) I
又如一些数字藏品平台，将铸造在数字藏品上的IP改编权授予购买数字藏品的藏家，让他们印制于自己的产品上，或者做IP的运营（如与一些品牌联名发售产品），最后让整体系列藏品的IP价值得到提升，形成IP与运营方的良性互动。
. j, V8 i7 X) S! Z. ~+ z' P- W 由以上案例可见，区块链在中国的运用一定是虚实结合，有实际落地应用场景才适合长远推进。
5 s3 H9 _6 O! ]/ \来源：金色财经 |
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